Starting July 5, each of Cowboy Chicken’s locations will offer two opportunities a day (lunch and dinner) to receive a star, for a total of 1,020 chickens given away in July. The anniversary celebration starts in July, with a special Secret Star promotion that will give away more than 1,000 free chickens to guests who receive a star on the back of their sales receipts. Among these milestones are the introduction of its famous chicken enchiladas in 1982 the opening of its second location at Bachman Lake and Northwest Highway in Dallas in 1984 the opening of its first franchise store in Allen, Texas, in 2010 and the launch of the brand’s new prototype store in 2016. This 40th anniversary celebration is the latest in a series of milestones for Cowboy Chicken since the first store opened on Shady Brook and Park Lane in Dallas on Aug. “It’s important to all of us at Cowboy Chicken that this celebration is all about our guests, because we wouldn’t be here without them.” “From the day Phil opened the doors of the very first Cowboy Chicken, our success has come down to the loyal guests who keep coming back week after week, year after year,” says Cowboy Chicken president and CEO Sean Kennedy. To celebrate its four decades of success, Cowboy Chicken is rolling out three months of fun promotions, including the chance for 40 families to receive free chicken for a full year. Starting with a single location opened by founder Phil Sanders in Dallas in 1981, the concept has grown into a fast casual brand beloved across the south central and southeastern U.S., with 17 restaurants in Texas, Oklahoma, Georgia and Louisiana.
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